Content health: optimising for humans
Many people think about content performance: clicks, views, time on page. But performance metrics only tell you what happened, not whether your content is actually healthy.
Content health is different. It's about whether your content genuinely serves the people who need it, whether it reflects who you are as an organisation and whether it's built to last.
Using our Content Health Framework, the tool evaluates your content against 15 distinct criteria. Our framework is built on years of experience doing content audits for organisations large and small. We care about the humans who consume your content. Our tool asks important questions: Is this helpful? Does it sound like you? Will people find value here?
The Content Health Check is a human-centred approach for people who believe in quality over quantity. It uses the power of AI, but it's focused on optimising for humans, not bots, algorithms or search engines.
Forensic detail meets strategic overview
Our AI-powered system is really powerful. It combines forensic-level analysis of individual content pieces with big-picture strategic intelligence across your entire content estate. Beautiful interactive graphs and reports, alongside filterable data, show you exactly where you're at and what you need to do.
These smart, multi-faceted, multi-layered outputs are invaluable. Not only do they give you all the intelligence you need about the health of your content, they provide strategic insights that you can use internally, for example to make the case for investment and resource.
And the system tracks your progress over time, demonstrating not just what needs doing, but how far you’ve already come.
Those overflowing boxes in your content attic
That brilliant new blog post? It may be sitting next to hundreds of other pages that have been pushed into boxes over the years. Content from 2019 that still gets search traffic but no longer sounds like you. Strategy that's evolved three times since that landing page was written.
Many organisations have content attics stuffed with material they've lost track of. Great content people the world over are busy creating brilliant new things while the older stuff slowly decays in dark corners.
This tool shines a light into those dark corners and shows you exactly what needs to be done. What's treasure, what's junk and what needs dusting down.
And it keeps on giving. Traditional audits give you a snapshot. They reveal problems and leave you to fix them. The Content Health Check will stick around, giving you ongoing content health monitoring that helps you separate the valuable from the outdated and track your progress over time.
What you get
Beautiful, actionable insights - Interactive assessments, graphs and reports that tell a story, not just provide data dumps.
Comprehensive assessments against 15 criteria - From being error-free and readable to strategic and shareable, the tool has all the aspects of "good" covered.
Strategic ammunition - Evidence and analysis makes a brilliant case for content investment and resource allocation.
Rolling health monitoring - By tracking improvements over time, you get ongoing health support and not just a one-off checkup.
Smart prioritisation - The tool's assessments enable you to focus time and resources where they'll have the biggest impact.
Team alignment - Shared standards shape constructive discussions and speed up decision making.